jeudi 26 janvier 2017

Ways Of Handling Sales Market Challenge On Assorted Swiss Chocolates

By Arthur Cole


Chocolate is the best-known product in Switzerland; it attracts many visitors looking for good and famous chocolate products. Swiss chocolate is the most popular in the world due to its melting properties in the mouth. This leaves a fresh lingering taste like that of Swiss milk. Milk chocolate is the best known among others. The type of chocolate is determined by the amount of cocoa butter. Therefore, there is need to be empowered on how to increase income from assorted Swiss chocolates.

Sales of chocolate have decreased of late compared to the previous years, and this is due to the competition of new products from other companies. Since every company is after making growth and profit, it is advisable that different measures should be taken to ensure that the firm can meet the needs of their customers. This can be done through innovative packaging methods.

The chocolate producing company can start with the innovation of flavors. Chocolates are highly sold due to their taste, and it should be the objective of every manufacturer to continue researching and introducing new flavors. In the beginning, a company can add comfort foods such as bacon, cereal and can try adding cookie dough to their products. Additional alcohol or gourmet salt can be a suitable flavor for grownups.

Another method of boosting the sales can be by an approach through health benefits. Manufacturers of chocolate can exploit the interest of the consumers in health and wellness. For this, you can assure them that the condition of their brains and the heart is safe due to properties that are in dark chocolate as illustrated in different studies over the years. Companies producing the assorted chocolates should add healthy ingredients to their products to boost their premium sales. The constituents should include super seeds, hemp, quinoa, and chia, which is an added advantage.

There should be increased accessibility of the products by customers. However, this is a challenge since the manufacturer should ensure that the products are more readily available than before. To achieve this, the manufacturer should distribute the chocolates in supermarkets, drug stores, and any other place that people visit on a regular basis. The producers can make candy aisles and entice all sorts of consumers with everyday chocolate in most of the checkouts.

Digital marketing through different media stations have been termed to be a very impressive form of reaching consumers. Moreover, a company should embrace this method. Every family has a television set and advertising your products through the particular platform is one of the most efficient ways.

A manufacturer can also erect billboards of its products along highways and any other public place with an enticing caption. A colorful and well-designed advertisement captures the attention of a customer from a long distance. These will highly increase the demand for your products by consumers, therefore, increasing the sales.

Most importantly, a manufacturer of Swiss chocolate can start marketing campaigns and position the chocolates as a self-reward. In this campaign, a chocolate will be like a gift to someone else whereas it can also be your gift. This will be of great help in taking away the guilt factor when purchasing it.




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