samedi 15 juin 2019

Introducing Women And Craft Beer Festival Atlanta

By Brenda Wagner


When it comes to Dames and Dregs, most people have no idea what people are talking about. However, when it comes to women and craft beer such as those in Atlanta's brewing industry, it means everything. For, it is the name of last year's first female focused beer festival which took place in the city.

The festival, aimed at empowering the female population, presented a number of craft brews created by women along with a community discussion related to business and brewing. In addition, according to one brewer from Atlanta's Second Self Brewery, the event was much different and provided a breath of fresh air compared to other festivals in the area which are organized, promoted and sponsored by a rather bro culture.

Females working in the industry are now showing the importance of the female presence when it comes to creating craft and micro-brews. In fact, the Pink Boots Society, a group of female brewers from around the country was founded in 2007 by sixteen women. While that number may seem small, it is interesting to note the membership has now grown to 2,500 members in just over a decade.

Another interesting aspect of these female brewers is the name given to the products which are created. For example, one double IPA is titled Sufferin Till Sufferage, a brew created by two female brewers from different brew houses, Zuri Coleman of Second Self and Christine Stevens of New Realm Brewing Company.

When Coleman first started working at Second Self in 2015, only two females were working as brewers in the state. Now, more females are becoming involved in the industry on a regular basis. As a result, the city of Atlanta is one of a few which now host a local chapter of the Pink Boots Society.

The co-owner of a bar called the Porter Beer Bar in the city now has over 800 beers in stock. While this is the case, most are still related to the corporate brewing industry. Whereas, the bar also stocks several micro-brews and beers which have been crated by women in the local and regional brewing industry.

When the Porter Bar in Atlanta first opened in 2008, a long time dream had been fulfilled. For, the purchasers and co-owners wanted to provide a place where men and women could both enjoy a good cold beer. As a result, the clientele now represents almost a 50/50 split between male and female customers.

While there are still challenges for females involved in the industry, one of the biggest is to get more female consumers to drink beer. For, most have been accustomed to drinking wine while male counterparts often prefer corporate or micro-brews. As such, those now working to create interesting brews and titles are hopeful that one or both will attract more female customers in the future.




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