There is nothing particularly original about advertising deeply discounted prices during slow hours at bars and pubs. Creating the right kind of atmosphere that attracts your regular customers, and brings in new ones, requires some thoughtful strategies though. Failing to plan strategically could cost you money in the long run instead of creating new revenue streams. You won't stay in business that way. Creating the kind of happy hour Grapevine TX business owners will emulate begins with an understanding of the reasons you're doing this in the first place.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
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When you are searching for information about a Happy Hour Grapevine TX residents can come to our web pages today. More details are available at http://www.sandanielerestaurant.com/event/happy-hour now.
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