lundi 6 juillet 2015

What A Monthly Coffee Subscription Is

By Jordan Schmidt


Almost everyone who is in high school or above is actually a fan of coffee because this drink has been known to give energy and taste good. Now a lot of stores or clubs would cater to the love of this drink by offering a monthly coffee subscription to those who would want to always have some fresh beans on the go. Now if one is not familiar with this kind of package, then here are some things that he might be interested to know about.

Nothing beats coffee that is freshly roasted which is why the companies or clubs would be serving the freshly roasted beans as a part of their package. Yes they would be providing members of this subscription with the beans itself so that they can be able to taste the fresh beans. Also, one other thing to note is that each company would have their own methods of roasting the beans so each batch has a different kind of feel to it.

Now the coffee is not the only thing that is being sold in this type of package, but the entire experience as well. Now basically, one will be receiving the beans on his doorstep in a special type of box. Now most of the subscriptions out there would come with a very interesting type of box that is quite artistic and attractive.

Of course each company would also have their own type of gimmick or marketing strategy that would be able to grab the attention of their customers. Now they would usually include some interesting things that would be inside the package that they would deliver to the people who have subscribed to the package. Below are some of the gimmicks that they would use in order to get attention.

Now a lot of them would use the box as a marketing tool in order to market the company. Now people in general like artistic boxes wherein they can use it to keep their own personal belongings. Obviously if one would bring around that box and show it to his friends, then the company will have more exposure.

Now coffee in general has some history behind it that people are actually interested to read about. What most clubs or companies would do is that they would add a small portion there that would sometimes tell about the history of their beans or the process behind it. They would usually include a story there because people actually love reading those types of things.

Now one very interesting example of a good marketing strategy is the subscription of the Turntable Kitchen. What they do is that they include a free vinyl record in the package. Of course others would include a customization option that allows subscribers to customize the taste of their beans.

So if one is a fan of this drink, then he would most likely want to look into this kind of subscription. Now the typical price for this kind of subscription would range from ten dollars to twenty depending on the store. This also depends on what kind of package he is getting.




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