mercredi 8 juin 2016

The Growing American Food Network

By Scott Nelson


This network channel was among the earliest that were formed aimed at airing programs that were related to cooking and food. The American Food Network is a cable and television channel that operates worldwide. The viewers of these programs have been steadily growing since the beginning of this program and by 2015 there were about 96 million views.

Having been formed in 1992, with its original brand name being the TV Food Network, which changed to what is known as today, this channel is owned by two corporate partners. Scripps Network Interactive owns 70% of it while Tribune Ventures Owns the remaining 30% through Scripps handles much of the day to day management.

In ensuring a maximum relevance to their audience, their programs are primarily categorized into two; Food Network in the kitchen always aired during the day dealing with cooking techniques and recipes and Night time show, which is a series of programs aired at night on food related entertainment.

For the programs that are aired during the days, the viewers can sharpen their cooking skills through being given tips by respected chefs who host these programs. Recipes of different kinds of foreign foods are always showcased. This enables their viewers to have a taste of other cultures.

Also, there are programs that are hosted by special chefs who can showcase their skills in preparing the standard types of foods using different techniques. Since all the views are households, such programs have enabled them to make the ordinary food kinds that they eat to be more appetizing after eating them for long.

The majority of those watching these programs were observed and confirmed not to be cooking fanatics but had a soft spot for these cooking skills that they enjoyed watching. To enhance their like for the programs, the management opted to increase the number of food related entertainment channels. This move has improved the viewing of these programs.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

Being the most watched programs, their number has been increasing from 2 in 2005 to 16 in 2015. These programs include; this, Star Guy, Guys Grocery Game and many others that have continued viewers. It has managed to be very profitable making it among the best earning television channels in the US.

To add on their increase market demand, there are other realities shows that they schedule and also documentaries. Their increased demand has been increasing their annual revenues making them be among the leading television networks in the US. To add on to this, efforts have been made to tap into the young market which consist of a considerable number of their viewers by designing video games that attract them, and motivates them to watch their programs.




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