vendredi 13 décembre 2013

Restaurants Charging More For Alcohol And Spending Increased

By Cornelius Nunev


Alcohol is a devil to some, but is something individuals have been enjoying for millennia. Americans are spending more on it in restaurants and bars in recent years, though. However, it has nothing to do with increased usage, but rather with higher costs.

Seeing markup

According to a recent post on NPR, part of its "What America Spends On" series, Americans are steadily growing the amount spent on alcoholic drinks in restaurants and bars. The series compares figures from 1982 to today, examining the changes in the 30-year period.

Only 24 percent of spending was on alcohol in dining places and bars in 1982 while the other 76 percent was spent in shops. This was during the Cold War when Americans were struggling through.

About 40 percent of alcohol spending happens in restaurants and bars now, which means we are spending more there. Only 60 percent is spent in shops. There has also been a huge increase in bar and diner costs. They went up 79 percent, in contrast to the 39 percent drop in prices at stores. It might even suggest more people are getting at stores.

Different spending habits

The biggest change was what the nation indulges in. In 1982, 48.9 percent of spending was on beer, followed by spirits at 34.6 percent and wine at 16.2 percent. However, spirits have fallen to 12.6 percent of spending and wine has ballooned to 39.7 percent of spending on libations for 2012.

Wine in America is all any person seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Clearly more Americans are drinking American wine now.

The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the United States was from the Golden State itself. That year, 241.8 million cases went out from various wineries. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but also reaching for more expensive bottles.

Beer preferred

From 1982 to 2012, the amount of beer that individuals drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.

Craft breweries are beginning to become much more well-liked also. In fact, there were 1,989 craft breweries in 2011 with 37 closing and 250 new ones opening. Almost 5.7 percent of the market share and $8.7 billion in revenue was given to the craft breweries. They produced about 11.5 million barrels of beer. There was an 11 percent growth in craft breweries from 2010 to 2011 as well.




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